Blog: Design

The great Hans Schleger


Art & Industry covers (colour coded by month), 1950


Manual covers for Fisons Pest Control, 1956-64


Type style and shop posters for Mac Fisheries, 1952-59


Showcards and adverts for W.Raven & co Ltd., 1946-50

I found a copy of 'Zero: Hans Schleger - A Life of Design' last week and have been absorbed in it since - there are just so many truly great pieces of design in it. Schleger's wife and design partner, Pat Schleger collated the book in 2001 as a retrospective of his work.

Schleger was originally from Berlin and became one of the first 'émigré' artists/designers to take the modernist approach of European advertising to the US in the mid 20's. He returned to Berlin briefly in 1929, but emigrated to the UK when Hitler came to power. Pat joined his studio as a designer in 1949 and they married 7 years later. Together as Hans Schleger Associates they created identities and promotional material for high profile clients including Penguin, British Rail and the Edinburgh International Festival. Hans died in 1976 but Pat kept the company going and continued producing fantastic work for the Royal Academy and the BBC Symphony Orchestra.

I particularly love the work they did for the Edinburgh International Festival (below) from 1966, when they designed the first festival logo, through to 1978.



All images copyright Pat Schleger.

Wed 22 Oct 2008

Posted under: Design , Things to buy , Inspiration

1 Comment

Volkswagen Matchbooks



I found these on the Samba, a US VW forum - VW's and vintage matchbook covers - 2 of my favourite things combined. What a delight! It's a really good collection, ranging from the 50's to the 70's.

More matchbooks here and here.

Mon 20 Oct 2008

Posted under: Design , Delicious things , Inspiration , matchbooks

1 Comment

Found Type at the De La Warr Pavillion




I saw this lovely type at the weekend on a 1930's beach shop & cafe in Bexhill-on-Sea whilst visiting the magnificant De La Warr Pavillion on the seafront there.

For those that don't know about the De La Warr Pavilion, it's a recently refurbished Grade One listed Modernist building originally commissioned by the 9th Earl De La Warr in 1935 and designed by architects Erich Mendelsohn and Serge Chermayeff.

It was the first public Modernist building in the UK and is simply stunning. All the original features including the iconic corkscrew staircase have been fully restored and the building now houses a cafe/restaurant, shop, auditorium and 2 galleries. You really can't beat a cream tea sat on the balcony overlooking the seafront!





Thu 16 Oct 2008

Posted under: Design , Inspiration , Architecture

2 Comments

Slow Fashion Movement


Here's a fun little job that came out of the Delicious studio this week - a logo to accompany and brand Make Do & Mend's, 'Slow Fashion' movement (values listed above) that can be downloaded by followers and added to their sites to show support.

Thu 16 Oct 2008

Posted under: Design , Delicious work , Inspiration

2 Comments

1950's Geigy Advertising






Geigy where a world-famous pharmaceutical and chemical company in the 50's and 60's who joined with Ciba in 1970 to form Geigy-Ciba who in turn merged with Sandoz in 1996 to form the pharmaceutical giant Novartis still going strong today.

Back in the 50's though Geigy, a Swiss company, where pioneers in the pharmaceutical industry with their bold, typographic advertising and design style. Their advertising adopted the current trends in Swiss typography and design such as using predominantly sans serif faces (Berthold's Standard Bold being a favourite) and maintaining a minimal, 'clinical' feel to the layout design.

In a somewhat conservative industry, this was a brave step, but very successful, creating an instantly recognisable brand. During the mid 50's they started advertising in the UK using the same design and typographic style (above are a selection of the first British leaflets). The article below, from Print in Britain, January 1958, discusses this wonderful house style, how they introduced it in Britain and how it was received.

Wed 15 Oct 2008

Posted under: Design , Inspiration

0 Comments

Print in Britain




I won these issues of Print in Britain on Ebay last week for next to nothing and they arrived this morning. I can't find much out about the publication other than it was "A monthly magazine for everyone in the printing industry", published on Orange Street in London and art directed by J couper.

The earliest copy I have is from July 1955 which is Volume 3, Number 3 so I'm guessing it started in 1953. Most of the issues are in two colours (black and a bright colour) which are used really well throughout. I like the use of the overlay in the spread below.

At least half of the publication is taken up with advertising - there are ads for printing presses, inks, design, typefaces and paper samples which are all great, but here are my favourites:

I particularly like the big numbers, but that goes without saying!

Tue 14 Oct 2008

Posted under: Design , Inspiration

5 Comments

Alan Aldridge at the Design Museum



The Design Museum is showing the first UK retrospective of illustrator and graphic designer, Alan Aldridge "The Man with the Kaleidoscope Eyes" until January 2009.

Aldridge was born in London, but has lived in LA for 25 years. He became huge in the swinging 60’s with his unique style of psychedelic illustration on the Beatles lyric book and iconic album covers for the Rolling Stones, Elton John and The Who. During this time he was also the Art Director at Penguin and is said to have, “breathed fresh life into modern book cover design”.

The exhibition sounds great, “an elaborate display of complete works as well as sketches, notes, letters and other archival material as well as films; bringing to life the exciting career of Alan Aldridge”, and I can't wait to see it, but for anyone that can’t make it you can checkout his work and buy prints here.

Images copyright Alan Aldridge.

Tue 14 Oct 2008

Posted under: Design , Inspiration , Illustration , Exhibition

0 Comments

Windfall, the International Apple Computer magazine

Anyone remember Windfall, the International Apple Computer magazine? No I didn’t either, but I found a few issues at the weekend and thought they would be fun to read. Check out the 80's design too:


Windfall started in January 1981 and was the UK’s main Apple specialist magazine.

The main focus of the issues I have is the launch of ‘Lisa’, “the electronic office revolution of tomorrow’ - Apple's innovative micro computer with a unique operating system and a suite of programs allowing the user to word-process, draw, create spreadsheets and graphs and be able to print them all easily. The user-friendly, operating system used a desktop filing system (similar to how we use them today), had icons, went to sleep when not in use and remembered preferences. It was basically the forerunner to the operating systems we know and love today and it was the predecessor to Macintosh.

There are also some great ads for the Apple products with the old logo, and associated products:


In 1984 Windfall changed its name to the more familiar, Apple User - a title I do remember. Here are issues 1 & 2 – note the typo on the February issue covered up with a sticker! Underneath it says ‘January’!

The most interesting thing about these 2 issues is that they introduce the Apple Macintosh, the second in the Lisa family. Here’s the first article about the Apple Mac (Mouse Activated Computer):


Unfortunately by 1987 Apple had decreased in popularity in the UK, having never really found the market here for their advanced 16 bit IIg’s, and publications like Apple User fell by the wayside. Something that seems hard to believe looking at the dominance of Apple products in the UK market today!

Mon 13 Oct 2008

Posted under: Design , Inspiration

8 Comments

The Criterion Collection



I came across The Criterion Collection over on Sell! Sell! this morning. It's a series of classic and contemporary films, re-released on DVD with restored picture and sound quality. Each title also has an original, newly designed cover to complete the package and some of them are really great - above are my favourites.

Sat 11 Oct 2008

Posted under: Design , Delicious things , Things to buy

1 Comment

The Medium is the Massage

My new (old) book arrived today "The Medium is the Massage" - strange title I know, it was apparently meant to be "The Medium is the Message", but authors Marshall McLuhan and Quentin Fiore thought a typo by the printer actually expressed their point more, so they kept it.

I saw it for the first time a few weeks ago on Acejet and loved it's big type, the bold graphics and experimental layouts.






It reminded me of my favourite Paul Arden books; "It's not how good you are, but how good you want to be" and "Whatever you think, think the opposite" - inspiring and wonderful books that also experiment with the use of large type, photography and graphics to make their point.

Anyway, Acejet kindly pointed to an available copy, I snapped it up and now it's mine for ever - Don't you just love a happy ending, especially on a Friday!

All book content copyright Bantam Books Inc., 1967.

Fri 10 Oct 2008

Posted under: Design , Inspiration , Books

2 Comments

From the reference box #25


“There’s a promise in a glass of Mackeson” beermat, I’m guessing from the 60’s. I really like the colours and the quality of the print, but it’s the type that stands out for me - it’s really dynamic and creates quite a modern looking layout. The unusual thing about it too is that the brand name does not appear in full on either side!

Mackeson's XXX is a dark sweet beer, known in the UK as a sweet stout or a milk stout as it is derived from milk and contains lactose and sugar.

According to Wikipedia, the Mackeson recipe has been around since 1801, long before milk stout was given a patent in 1875 and was originally brewed by Mackeson’s Brewery in Hythe, Kent, until it was purchased by Whitbread in the 1920’s.

Whitbread gave the brand the distribution and marketing it deserved turning it into the market leader for low alcohol content sweet dark beer - which seems like a very select category, but who am I to judge!

In 1950 a Mackeson tv ad showed Bernard Miles delivering one of the most long-lasting and memorable straplines of the time, informing viewers that Mackeson, “looks good, tastes good and, by golly it does you good”. Just how true that is, I’m not sure but they didn’t seem to worry too much about that back then.

These days Mackeson is owned by Whitbread, but brewed in 3 varieties by Young’s in their Ram Brewery, London ‘under supervision’ of Inbev; a 3.75% abv version for the UK, XXX version - 5% abv for the US market (brewed in Cincinnati, Ohio) and a XXX 4.9% abv version brewed by Carib Brewery, Trinidad for the local market, where it is marketed with the slogan "Take it to the Max" (at least they didn’t say - Macks!) to fitness conscious young men that enjoy socializing - still on the “it does you good” theme it seems.

Who would have guessed - all that from one tiny beermat!

#25 - Mackeson Beermat

Thu 09 Oct 2008

Posted under: Advertising , Design , Reference box

2 Comments

Hatch Show Prints



How gorgeous are these prints from Hatch Show Print? I'm a big fan, and love their book, but had never ventured onto their website until now that is, and I don't think it will be the last time.

It gives a brief history of this fantastic print shop, introduces the people behind it and has a great selection of monoprints (created by Jim Sherraden), original show posters and some 'restrikes' of older posters, all for sale and all as great as the ones above.

Images copyright Hatch Show Print.

Wed 08 Oct 2008

Posted under: Design , Prints , Inspiration

3 Comments

More stamps


Loving stamps at the minute, especially the Czech ones. These little beauties are from 1974 - you just can't beat big numbers and simple graphics!

Tue 07 Oct 2008

Posted under: Design , Typography , Inspiration , stamps

3 Comments

Soda Pops of the World







I stumbled upon this great source of inspiration at the weekend and although at first glance the website doesn't look very inspiring, it contains some fantastic packaging imagery.

The site reviews soft drinks around the world, categorised by country and type of drink (ie. Energy drink, fruit drink, malt bevergage etc...), but the most interesting part for me is that every drink reviewed has a lovely big pic of the product and some of them are just great - above are my favourites.

Images copyright Delicious Sparkling Temperance Drinks.

Mon 06 Oct 2008

Posted under: Design , Inspiration

0 Comments

Stamps at Present & Correct


Animal Stamp Block, 1967, Amsterdam


Fairytale Stamp Block, 1973, Amsterdam


Beetroot Stamp Block, 1971, Holland

These beautiful sheets of stamps are available to buy over at Present & Correct. I'm loving the bright colours and bold graphics.

Images copyright Present & Correct.

Sun 05 Oct 2008

Posted under: Design , Things to buy , Inspiration

2 Comments

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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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