The Medium is the Massage

My new (old) book arrived today "The Medium is the Massage" - strange title I know, it was apparently meant to be "The Medium is the Message", but authors Marshall McLuhan and Quentin Fiore thought a typo by the printer actually expressed their point more, so they kept it.

I saw it for the first time a few weeks ago on Acejet and loved it's big type, the bold graphics and experimental layouts.

It reminded me of my favourite Paul Arden books; "It's not how good you are, but how good you want to be" and "Whatever you think, think the opposite" - inspiring and wonderful books that also experiment with the use of large type, photography and graphics to make their point.

Anyway, Acejet kindly pointed to an available copy, I snapped it up and now it's mine for ever - Don't you just love a happy ending, especially on a Friday!

All book content copyright Bantam Books Inc., 1967.

Fri 10 Oct 2008

Posted under: Design , Inspiration , Books



Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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