My new (old) book arrived today "
The Medium is the Massage" - strange title I know, it was apparently meant to be "The Medium is the Message", but authors Marshall McLuhan and Quentin Fiore thought a typo by the printer actually expressed their point more, so they kept it.
I saw it for the first time a few weeks ago on
Acejet and loved it's big type, the bold graphics and experimental layouts.
![](http://4.bp.blogspot.com/_WjxBSW9JWRY/SO9cS4HLHSI/AAAAAAAABF8/6HDpvPZXbJE/s400/01.jpg)
![](http://1.bp.blogspot.com/_WjxBSW9JWRY/SO9cTO-buPI/AAAAAAAABGE/FtS7g3DcvZU/s400/02.jpg)
![](http://4.bp.blogspot.com/_WjxBSW9JWRY/SO9cTbIhggI/AAAAAAAABGM/mXTp8tzodZ0/s400/03.jpg)
![](http://1.bp.blogspot.com/_WjxBSW9JWRY/SO9cTTtq06I/AAAAAAAABGU/mdtzsvLst4o/s400/04.jpg)
![](http://3.bp.blogspot.com/_WjxBSW9JWRY/SO9cTmKzQII/AAAAAAAABGc/gkh_7tZfuLw/s400/05.jpg)
![](http://3.bp.blogspot.com/_WjxBSW9JWRY/SO9dr7RyTWI/AAAAAAAABGk/hd_KEVSS8j4/s400/06.jpg)
It reminded me of my favourite Paul Arden books; "
It's not how good you are, but how good you want to be" and "
Whatever you think, think the opposite" - inspiring and wonderful books that also experiment with the use of large type, photography and graphics to make their point.
Anyway, Acejet kindly pointed to an available copy, I snapped it up and now it's mine for ever - Don't you just love a happy ending, especially on a Friday!
All book content copyright Bantam Books Inc., 1967.
https%3A%2F%2Fwww.deliciousindustries.com%2Fthe-medium-is-the-massage
Delicious+Industries%3A+The+Medium+is+the+Massage