How To Make Better Advertising and Advertising Better – is the new book from our friends, creative agency Sell! Sell!.
Written by Vic Polkinghorne and Andy Palmer after two decades in the business and ten years running their agency 'The Manifesto for a New Creative Revolution’ outlines their no-nonsense approach to the industry:
Advertising and marketing people need to lose the jargon. A culture of business bullshit has slowly polluted the commercial world. Engagement, low-hanging fruit, synergy, media-neutral, content-led, always-on, ideation, adcepts, holistic approach, storytelling, user-generated content, leverage, realtime 24/7, cultural currency, the list goes on (and on). This language is symptomatic of a move towards the unnecessary complication of the world of advertising and marketing.
These terms allow people to hide behind them, and mask flimsy thinking. They confuse and conceal, where the aim of the advertising process should always be to simplify and clarify. And they make the rest of the business world even more sceptical about advertising and marketing. Let’s drive the bullshit and the bullshitters out of the process, use plain speaking, and always simplify.
Their beautifully produced book is available exclusively at the Design Museum, get your copy here.
Wed 13 Apr 2016
Posted under: Advertising , Delicious things , Things to buy , Books , Marketing , Writing
Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.