Blog: August 2011

Own Label: Sainsbury's Design Studio

We're really looking forward to the launch of Fuel's new book, Own Label: Sainsbury's Design Studio. Due for release in October, it looks in detail at Sainsbury's 'own label' packaging created between 1962 and 1977 by it's in-house design team headed by Peter Dixon.

This era of Sainsbury's packaging has always been a good source of inspiration for designers - it's modernist style, simple graphics and bright colours are a winning combination. "Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen."

Images copyright Fuel Design & Publishing.
Via CR Blog.

Wed 31 Aug 2011

Posted under: Inspiration , Books , Packaging


Boston Sign Project

I stumbled across pantone356's Boston SIgn Project last week on Instagram and I've been hooked since - Instagram filters, good photography and great signage is a tough combination to beat and definitely not one to be ignored. So I thought I'd share my discovery.

The Boston Sign Project is a growing collection of Instagram photos by pantone356 (aka Keith Sliney, Creative Director for the Boston Celtics) celebrating the signage in and around Boston. From bright neon, to faded 'ghost' signs they're all gorgeous and I love reading the descriptions and history of each one. Luckily he's only up to #59 of his 100 target, so there's still lots to look forward to.

Follow pantone356 on Instagram to see the rest of the project (while you're at it, check deliciousind out too!) or view the full collection and lots more lovely signage here.

All images copyright pantone 356/ Keith Sliney.

Wed 24 Aug 2011

Posted under: Photography , Inspiration , signage


From the reference box # 115

#115 - First Book of German, published in 1966 by the 'Société Internationale des Écoles Berlitz' (International Society of Berlitz Schools), Paris.

It's not very often you see a beautifully designed text book cover, so this language book with it's subdued colour palate and bold, geometric shapes really jumped out at me.

I love the contrast between the simple cover design and the detailed Berlitz schools logo - you never know, it might even help to improve my German!

Dig deep in the reference box for more delicious design and ephemera!

Mon 22 Aug 2011

Posted under: Design , Reference box , Books


Smells I Like by Gordon Stowell

I picked up this gorgeous children's book at the weekend - Smells I Like by Gordon Stowell. The illustrations are fantastic. I think they're paper and line drawing collages which gives them their bold, brightness and wonderful simplicity.

Illustrator and cartoonist Gordon Stowell sadly died in 2003. He sold his first cartoon to a newspaper in 1942 aged only 14. Throughout his very long career he wrote and illustrated many children's books (including the one above published by AR Mowbray & Co Ltd. in 1969) and had his cartoons published regularly in the likes of Private Eye and Punch magazines - he believed, "cartoons could put over serious subjects".

There are 8 more books in this range, so the search is on - not sure how many of them I'll be able to pick up for 20p though!

Wed 17 Aug 2011

Posted under: Design , Inspiration , Illustration , Books

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From the reference box # 114

#114 - Vintage cotton cards. Some new additions to my sewing ephemera collection - really love the little Pringle card and the colour of the wool!

See more reference box goodies here.

Fri 12 Aug 2011

Posted under: Design , Ephemera , Reference box


Auto Type XVI

I have been very busy snapping these fabulous examples of auto type recently - it's a tough job, but someone's got to do it!

As ever, some wonderfully rare examples with many Italian marques today.

See our full Auto Type collection on Flickr here or look through other Automobilia posts here.


I love Bob Caruthers' Flickr set Similarities - a collection of design pairs showing the original design and a 're-contextualized', 'inspired' or 'appropriated' later design. Some are 'homages' to the original design and a few, I'm sure are just coincidental.

As Bob says, "They are presented without judgement as to the motives of their creators. The viewers of the pieces can form their own opinion(s) about what they see". It must have taken him a long time to gather so many examples and he must have a very in-depth knowledge of design history!

I find it really interesting to see the original designs, when often you didn't even know the current one wasn't the original. It reminds me when I was younger and loved a new song in the charts, only for my dad to say the original version was better!

I came across this Flickr set via Quad Royal, who has posted a great article about The Sunday TImes poster (immediately above) and the other posters in the 1960's campaign.

Images copyright Bob cruthers.

Fri 05 Aug 2011

Posted under: Design , Posters


From the reference box # 113

#113 - Vintage Road Maps. I seem to be gathering quite a collection of these old road maps.

The two above are new additions; a complimentary Washington DC Map and Visitor's Guide from Exxon (the parent company of Esso & Mobil), 1977 (left) and a complimentary Arizona - New Mexico Tourgide Map from Gulf, 1965 (right).

The Gulf one also has a map of the United States on the reverse with little crosses and notes in all the states the original owner had visited - I love details like this on old ephemera!

See more vintage maps and ephemera here.

Wed 03 Aug 2011

Posted under: Design , Ephemera , Reference box , Map



Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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