Congrats to our friends over at Sell! Sell! for creating the fabulous branding and advertising for Fentiman's new Alcoholic Ginger Beer - John Hollows
Research is my favourite part of a project, so I loved reading about the branding and how it developed through their research into Fentiman's and Hollow's brewing history.
The advertising is bold and fun, challenging the 'fake' ginger wine-based or flavoured lager ginger beers of the competition and warning customers, 'Beware of imitations'...
And to promote the new drink in pubs and bars, they've created the 'not a genuine ginger?' beermat - perfectly designed to disguise yourself as a true ginger...
Read more about the project here
.Images copyright Sell!Sell!