John Hollows Superior Alcoholic Ginger Beer

Congrats to our friends over at Sell! Sell! for creating the fabulous branding and advertising for Fentiman's new Alcoholic Ginger Beer - John Hollows.

Research is my favourite part of a project, so I loved reading about the branding and how it developed through their research into Fentiman's and Hollow's brewing history.

The advertising is bold and fun, challenging the 'fake' ginger wine-based or flavoured lager ginger beers of the competition and warning customers, 'Beware of imitations'...

And to promote the new drink in pubs and bars, they've created the 'not a genuine ginger?' beermat - perfectly designed to disguise yourself as a true ginger...

Read more about the project here.

Images copyright Sell!Sell!

Fri 25 Feb 2011

Posted under: Advertising , Design , Funny , Packaging

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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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