art direction, design + typography
From the reference box #17
The Practical Householder, January 1961. This is great publication, packed full of adverts, and I mean packed full - the first article starts on page 25, before that it is just pages of mainly mono ads selling anything from sheds to chandeliers.
There is a 'test report' for a fast-boiling kettle - 'the latest edition to the housewife's time-saving equipment', a heat controlled iron and a multi-purpose tool for house and garden.
The illustrations, typography and graphics are fantastic reference, but the best things about this magazine are the many 'DIY/How to' pages. In this issue alone there are instructions on 'how to make'; a table for occasions (see above), a perspex fruit trough, a veneered light (see above), pelmets & curtains, a stow-away top for table tennis, a fold-away linen bin, a selection of children's wooden toys, a storm door, a cocktail bar, a wrought iron balustrade, lattice steps 'for the housewife', a birdcage suspension bar and a nursery chair. As well as how to re-cover a three-piece suite, prevent condensation, hide a waterpipe and hang a kitchen cupboard!
Did a 1960's man really have enough spare time in a month to make all those things? If so. where did all the time go, I don't think I have time to make even one of those things in a month - or is it a case of the women doing so much that the men really didn't have anything to do except play at DIY?
So quite a packed #17 - The Practical Householder, January 1961
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