This fantastic chalk lettering is the handy work of Brooklyn based graphic designer, Dana Tanamachi
. Her chalky masterpieces have adorned the walls of The Ace Hotel, NY, The Wes Anderson, Brooklyn and Google's NYC offices among many more
I love her type choices and I'm amazed at the amount of detail and definition she can get from a piece of chalk! As you can see in these time-lapse films
she works completely freehand, sketching and re-sketching to get the desired design (see below).
I would be terrified of smudging it right at the end, or of someone else smudging it! Although that vulnerability does add to their charm.