This fantastic chalk lettering is the handy work of Brooklyn based graphic designer,
Dana Tanamachi. Her chalky masterpieces have adorned the walls of The Ace Hotel, NY, The Wes Anderson, Brooklyn and Google's NYC offices among many
more.
I love her type choices and I'm amazed at the amount of detail and definition she can get from a piece of chalk! As you can see in these time-lapse
films she works completely freehand, sketching and re-sketching to get the desired design (see below).
I would be terrified of smudging it right at the end, or of someone else smudging it! Although that vulnerability does add to their charm.
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