#100 - Make Do and Mend, WWII booklet.
I promised something special for number 100, and I don't think this will disappoint. It's an original Board of Trade
, booklet published in 1943 as part of their 'Make Do and Mend' campaign.
The Board of Trade produced many leaflets and booklets during WWII. This one was specifically designed to:
• Keep clothes looking trim as long as they have to last
• Renovate children's outgrown clothes so cleverly that none is ever wasted
• Turn every scrap of good material you possess to advantage
• Keep your household linen in good repair
• Make do with things you already have instead of buying new
Clothes rationing was introduced in June 1941 and originally allocated 66 coupons per person. By 1943 the number of coupons had been reduced to 60 per person and emphasis put on the maintenance and care of clothing and household linens - cue the Make Do and Mend campaign.
There are 29 illustrations throughout the booklet including these lovely section headings...
I was lucky enough to pick up this original booklet for 50p!! But if you would like one, the Ministry of Information have published reproductions of all their wartime information publications in the, 'Historic Booklet Series'. This one can be purchased here
. Also there's a great article about clothing rations during WWII here
if you would like to know more.
P&O Entertainment Programme, Dorrit Dekk.
P&O Entertainment Programme, Dorrit Dekk. 1962.
P&O Entertainment Programme, Dorrit Dekk. 1962.
P&O Gala Menu, Daphne Padden. 1962.
P&O Entertainment Programme, Daphne Padden. Circa 1950's.
P&O Gala Menu, Daphne Padden. 1958.
P&O Entertainment Programme, Daphne Padden. 1959.P&O Menu/Entertainment Programme cover, Daphne Padden.P&O Gala Menu, Daphne Padden. 1956.
Here's a bit of inspiration for a dreary, wet Wednesday morning.
I first saw a P&O Entertainment Programme designed by Dorrit Dekk over on Quad Royal
and was instantly drawn to the bright, graphic illustrations/collages.
On further investigation I found Bonito Club's Flickr
and yet more fabulous P&O covers (Menus and Entertainment Programmes) from the late 50's and early 60's. All the ones I've seen were designed by either Daphne Padden
or Dorrit Dekk
, but I'm not sure if they created all the covers during this period.
There must be hundreds more in existence, as it seems the designs changed every year and each P&O liner had different designs. I'll have to keep my eye out for some of these on Ebay!
If you like this post, chances are you'll also like these:Gebrauchsgraphik MagazineModern PackagingHoliday MagazineCountry Fair MagazineWhich? MagazineMac FisheriesImages copyright Quad Royal and Bonito Club.
"Don't drain my anti-freeze it protects my engine, winter and summer"
I snapped this Shell sticker last Summer - the cute little chappie was on the front screen of a very old car and by the looks of it, he'd been there for quite some time.
If found type/old signage is your thing, check out previous posts here
I love a collection, and one that combines cheese and design just has to be worth a post! These wonderful cheese labels circa 1957 are part of a collection large found in a scrapbook on Ebay and featured in Culture Magazine
Read the full story over on Design Observer
Images copyright Culture Magazine.
#97 - Hoffmann's die-cut advertising cat, circa 1930's
. This cat is way too cute to be put away in the reference box so he lives on my desk. His front legs pull forwards so that he can stand up, but he's very small for a point of sale and he has a card around his neck that reads, "HOFFMANN'S Reis-Stärke mit der katze"
("Hoffmann's rice starch, with the cat")
. I did read that he's a bookmark, and he would do the job well, but I'm not convinced that was his original purpose.Hoffmann's
were a German starch factory just outside Salzuflen founded in 1850. They're cat logo (below) designed by illustrator Flinzer Fedor became a registered trademark in 1876. The cat was used as it portrays cleanliness. Hoffmann's really loved the cat as an icon and it's said on their 100th anniversary they decorated a cat on a pedestal in the factory grounds and in 1988 a giant cat was paraded through Salzuflen to celebrate the 500th anniversary of the freedom of the city. A 2 metre high statue of the cat was also taken to events during the 1930's!
There's lots more vintage advertising and packaging in the Reference box - check it out here
#95 - Vintage Ryvita paper bag
. I'm guessing that these bags were used to buy individual Ryvitas before they were available in packs.
It's definitely post World War II, probably early 50's as it states, 'Made in Poole, Dorset'
- the new factory location after the original Birmingham one was bombed during the war.
I love the print quality, yes it is a bit blobby in places, but I like that and I also really like the shopping list element on the back. It's interesting to see vintage packaging encouraging re-cycling and re-use, almost like we've done a full circle!
Don't forget to have a root through our other reference box items
, you never know what you might find!
#93 - Vintage IGARD Lens packaging.
I love combination of the large red 'Z' and the dark olive green on this packaging. I think it's from the late 50's/early 60's.
IGARD was a division of COIL
(Combined Optical Industries Ltd.), manufacturers of low vision products established in 1936 by Arthur Kingston and still in existence. Throughout the 40's and 50's they were world leaders in plastic lenses, "The company pioneered techniques in the precision moulding of plastic optics using injection and compression moulding"
The light-weight, shatterproof plastic created by COIL was the result of UK developments in acrylic (polymethyl-methacrylate) for aircraft windshields before and during WWII.
See more fabulous items in our reference box here
#92 - Vintage paper dice.
I love this new addition to the reference box. I think it's from the late 40's or early 50's when there was a shortage of materials.
I'm sure I have another one somewhere, but I can't find it - I'll have to have a root around in the reference box myself and see if it turns up!
Really loving these 60's Citroen promotional booklets designed by Parisian studio, Delpire over on Grain Edit
. They were created by the father of Francois-Charles (iconomaque) who worked at the studio in the 60's and were discovered whilst he was sorting through his father's studio.
What a great bit of ephemera to start the day with!
Via Sell! Sell!
Images copyright iconomaque.
#91 - Vintage fasteners.
I love these 50's Snap Fastener and Hooks & Eyes cards from "World Famed"
, Newey's - "If it fastens Newey's make it!"
They're only small cards, but they have some great type...
and some lovely print...
Think I feel another collection coming on!
There are 90 more wonderful items tucked away in our reference box - take a look here
#90 - Vintage throat lozenges circa 1950
. I bought a few of these packages at a boot sale recently and have since found out a bit about the companies. Bradosol Antiseptic Lozenges
are still available today, but these sample packs (above) are from when they were first introduced to the market in the early 50's by CIBA Laboratories, Horsham, England.CIBA
(Company for Chemistry Industry Basel or Gesellschaft für Chemische Industrie Basel
) was a Swiss company started in the 1800's that first opened factories in the UK in 1911. It merged with Geigy in 1970 to create Ciba-Geigy Ltd and in 1996 they merged with Sandoz to form the pharmaceutical giant we know today as Novartis
Here's an information booklet selling Bradosol, "to the Dental Profession"
I also found a sample/specimen pack of Collozets
mouth and throat lozenges (below), "Manufactured in England by The Crookes Laboratories Limited, Park Royal, London"
I can't find out anything about Crookes Laboratories, but I did find this advert for Collozets from the late 50's...
If you want to see more delicious packaging and ephemera have a root around here
#89 - Philips 'Philishave' instruction booklet
. Such a great little 2 colour booklet and as you would expect from a Philips instruction booklet, the design is functional, clean and simple. For such a tiny booklet there are loads of illustrations and photos too, but I bought it purely for the arrows on the cover!
I'm guessing it's circa 1960 - according to the Philips website
, the 'Philishave' shaver was first introduced in the 50's and as this one has new 'floating head' technology I would think it came slightly later.
For more random ephemera, have root around our reference box here