art direction, design + typography
From the reference box #95
#95 - Vintage Ryvita paper bag. I'm guessing that these bags were used to buy individual Ryvitas before they were available in packs.
It's definitely post World War II, probably early 50's as it states, 'Made in Poole, Dorset' - the new factory location after the original Birmingham one was bombed during the war.
I love the print quality, yes it is a bit blobby in places, but I like that and I also really like the shopping list element on the back. It's interesting to see vintage packaging encouraging re-cycling and re-use, almost like we've done a full circle!
Don't forget to have a root through our other reference box items, you never know what you might find!
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