art direction, design + typography
The Art of Necessity
There's an interesting article on the CR Blog about 'The Art of Necessity' - the ingenuity of Spanish printers in the early 1930's when avant-garde had spread through Europe into Spain.
The small print shops had to find ways of creating this new look with no new resources, so they imitated the style using the bullets, dingbats, rules and ornaments from their existing type trays and transformed them into new typefaces and illustrations creating the modern look of the avant-garde.
Read the full article here.
Images copyright CR Blog.
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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.
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