Sellotape® Tins

I found these old Sellotape® tins at the weekend. To think Sellotape® was packaged in such an extravagant way seems crazy these days, but they are gorgeous and I love the giant 'S' on the front.

I was told they were from the 60's, but after some research I actually think they are from the mid to late 50's. These product pics (below) are from the 60's, showing the original self-adhesive tape in mostly blister-pack style packaging or sold individually from large tin tubes. There are some tins on the bottom row of the display rack, so it's my guess they were being phased out by the early 60's.

The display box (below left) is from the 60's and shows some of the new product range available from Sellotape® - Masking, Insulating and Double-sided tape, "Tapes for the Handyman". The box below right shows the more modern looking 70's packaging for the original clear tape.

The ads below ran throughout the 60's to advertise this new range of DIY tapes in DIY magazine and Practical Householder.

For more information about the history of the Sellotape® brand go here and for more info about the history of sticky tape see here.

Product display images copyright Sellotape.


Sell! Sell!

02 Feb 2009 03:57 PM

Nice packaging. Those old ads are great too.

Make Do Style

02 Feb 2009 10:24 AM

You know what we don’t give the right care to these products anymore - I think it is time for a new branding of low cost items!


02 Feb 2009 01:27 PM

Delicious Industries

02 Feb 2009 11:45 PM

Sell Sell - Thought you guys would like the ads!

MDS - I agree, and I think people are naturally less wasteful with a well presented/packaged item, because it seems so much more expensive.

Ryan - Thanks for the link, those tins are gorgeous - another example of an extravagantly packaged item in the 50’s and 60’s that just looks so much better than it’s modern equivalent.

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