With election fever hitting the UK today, I took the opportunity to delve into the past and look at the changes in the 3 main party logos. It turns out that there isn't much documented online!
Labour proved the most fruitful with the discovery of 3 different logos; the original, 'Liberty' logo (top) in use up to the early 80's, the first rose logo (above centre) and the current graphic rose (immediately above).
I also came across this old ad which I quite like...
![](http://4.bp.blogspot.com/_WjxBSW9JWRY/S-Ks1GDfKQI/AAAAAAAADuM/N22AtlJKhwU/s400/Plabourposter3.jpg)
I wasn't quite so successful in the Conservative or Tory party search and only turned up the old torch graphic...
![](http://3.bp.blogspot.com/_WjxBSW9JWRY/S-KtFLwylNI/AAAAAAAADuk/26zJq0e7yQQ/s400/_42090458_oldlogo_bbc203.jpg)
and the current tree graphic, which I find weird as green is the predominant colour and not blue..
![](http://3.bp.blogspot.com/_WjxBSW9JWRY/S-Ks1RM57NI/AAAAAAAADuU/7wgnN0for3M/s400/conservative_party_logo.png)
This search did remind me of the classic Saatchi ad (below) though, which I hadn't seen for a long time.
Most disappointing of all was the Lib Dem search. It turned up nothing despite there being a Lib Dem/Liberal Party/ SDP historical society
website. So I'm afraid I can only give you the early 80's SDP logo and the current Lib Dem bird logo...
![](http://3.bp.blogspot.com/_WjxBSW9JWRY/S-KznXbtzgI/AAAAAAAADus/vNYo3EqzOf4/s400/1376286.jpg)
If anyone has more information about party logo developments, please let me know. In the meantime - Happy Voting!
Images copyright of the individual parties.
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