Made by Cows

It's not very often I look at an advert and think the typography is good, in fact it's extremely rare, but I saw the new 'Made by Cows' Anchor Butter campaign this morning and was pleasantly surprised. The type is researched, considered and well composed - a refreshing change.

The ads created by CHI are reminiscent of the late 1800's/early 1900's ads which were painted directly onto the sides of buildings. Alison Carmichael was commissioned by the agency to replicate the hand-painted type of this era, which explains the good type!

From the information I've seen it's hard to know whether the ads were painted on a wall and then photographed and the photos are been used as the 48 sheets (which I suspect will be the case) or if they've actually been painted onto walls in a few locations across the country which would make for a much more impressive campaign and add to the authenticity.

It just shows what can be achieved when designers and typographers are part of the process!

Via CR Blog.


Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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