Our friends
Sell! Sell! have been busy hand-letterpressing the elements of their new Fentimans
'faithful to the originals' ad to give it a traditional, authentic feel.
Obviously the final design had to be created digitally, but all the elements were made into a block and letterpressed onto a range of papers to get different ink coverage before being scanned to create the final advert design.
I think you'll agree it was well worth the effort, you can really tell the difference between this and previous ads which have been created purely digitally - this one has so much more charm and depth.
https%3A%2F%2Fwww.deliciousindustries.com%2Fsell-sells-efficacious-fentimans-ad
Delicious+Industries%3A+Sell%21+Sell%21%26%23039%3Bs+Efficacious+Fentimans+Ad