Our friends Sell! Sell!
have been busy hand-letterpressing the elements of their new Fentimans 'faithful to the originals'
ad to give it a traditional, authentic feel.
Obviously the final design had to be created digitally, but all the elements were made into a block and letterpressed onto a range of papers to get different ink coverage before being scanned to create the final advert design.
I think you'll agree it was well worth the effort, you can really tell the difference between this and previous ads which have been created purely digitally - this one has so much more charm and depth.