art direction, design + typography
Futurama - Ride into tomorrow!
This is a brochure produced in 1963 to stimulate interest in the General Motors-sponsored, 'Futurama' exhibit at the 1964/5 New York World's Fair.
It was actually Futurama II, an updated version of the popular 'Futurama' ride and exhibit at the 1939/40 event. It promised visitors a "ride into tomorrow" and portrayed what life would be like in 2004. I love the artists impressions of the exhibits and rides - I wonder if it actually looked this way when completed??
I found this on the wonderful Kickcan and Conkers, but if you fancy it for your ephemera collection it can be bought over at PaperHistory.
Images copyright PaperHistory.
Via Kickcan and Conkers.
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