art direction, design + typography
From the reference box # 86
#86 - Vintage Catarrh Pastilles packaging. I love the colour combo of this Boots packaging, not what you would expect for throat sweets.
I had thought it was circa 50's/60's but after looking at the Boots timeline I think it's more likely to be from the early 70's as it has both the original name 'Boots Pure Drug Company' and 'The Boots Company' (which it became in 1971) on it?? Still not convinced, but it's a great example never-the-less.
See more fabulous packaging and items of ephemera here.
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