was launched in 1949 by the Council of Industrial Design (later to become the Design Council
); a body set up in 1944 by the British Government to, “to promote by all practicable means the improvement of design in the products of British industry”
. Published monthly and distributed Internationally, Design
soon became highly influential.
I picked up 4 copies in a local secondhand store just before Christmas; September & November '73 and February & July '75. The covers aren't great for these issues, but the content is fantastic.
The adverts ooze Seventies style. They are mainly for office furniture, but I found a couple of Letraset ones which made me smile - I like what they did with the 8/g. I miss Letraset!
There are loads of really interesting articles which I'll scan and post soon, but as a taster here's one from the February 1975 issue discussing Coca-Cola and the, "fantastic momentum of the coke image"
and how it, "outpowers its fizzy raison d'êtrê"
. (Click on the images to read the full article).
By far the funniest ads I found in these publications were the classifieds - not sexist or ageist at all - oh how times have changed!All images and publication content copyright of Design and the Design Council.