Who would have guessed that bread packaging could be so great?!
Bread used to be packaged in a waxed paper and sealed at either end with a sticker (in fact in the UK some brands still use the waxed paper, but heat sealed with a glue at the ends instead of with stickers).
These fine examples are waxed, bread wrappers from the 40's & 50's. I think the Victory Vitality Bread is my favourite because if it's simplicity, although the Skylark is giving it a run for it's money (it's that little chef hat on the skylark graphic!).
Se more of the collection
here.
Via the How to be a Retronaut.
https%3A%2F%2Fwww.deliciousindustries.com%2Fvintage-bread-wrappers
Delicious+Industries%3A+Vintage+bread+wrappers