I love this little video, 'Up There' directed by Malcolm Murray. It's a blatant Stella advertisement, but good on them for supporting traditional artisans.
The painting of large scale advertising is more of a dying art than hand-painting signage. I found it really interesting to see how it's done and to hear about the artists keeping it well and truly alive. You would definitely have to love your job to work in those conditions and train as an apprentice for that length of time though.
It's such a shame we don't have it here in the UK, I would pay much more attention to adverts if they'd been hand-painted on location.
Produced by Mekanism. Music by The Album Leaf.
Based on an original concept by Mother.
Via O+G Blog