art direction, design + typography
The Flour Art Museum
Who would have thought that flour bags could be so interesting and so well designed?
The images above are of The Flour Art Museum in Germany started by Volkmar Wywiol, the owner of Mühlenchemie, who after finding a washed-up flour sack in Dubai in 1998 has been collecting them ever since. His amazing collection boasts, "over 1,900 sacks from more than 115 countries".
The museum educates visitors on the history of flour and steam mills, flour mythology, flour sayings, flour facts and flour technology. Not to mention the exhibition rooms showcasing flour sacks from around the world in The World Room - illustrating the, "common language of the international Milling Family, that knows no linguistic or political boundaries", the symbolism of the sack illustrations in The Symbol Room - "the symbols on the sacks are by no means just decorative or a matter of chance. On the contrary: they are references to the great cultural significance of agriculture, corn, flour and bread" and of course the flour sacks themselves which can be seen in Sackotheque - the largest collection of flour sacks in the world stored alphabetically by country of origin.
There's also an exhibition catalogue in both English and German which looks like a great reference book available here.
Images copyright The Flour Art Museum.
An initiative of Mühlenchemie. A member of the Stern-Wywiol Gruppe.
Via NOTCOT.
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