I love these new ads for San Francisco Zoo
by BBDO West
also in SF. It is such a simple, fun idea - interactive ads in their most basic form!
The campaign is designed to 'get people connected
' with the zoo, and the idea is for people to stand in front of the bus shelter posters, get someone to take their pic and then upload it to the website gallery
for a chance to have your pic used on a print ad for the zoo. The campaign was only launched at the start of the month and there are already thousands of very funny pics in the gallery...
Definitely one of those ideas that I wish was mine!Images from Coloribus.