art direction, design + typography
San Francisco Zoo - Critter Quest
I love these new ads for San Francisco Zoo by BBDO West also in SF. It is such a simple, fun idea - interactive ads in their most basic form!
The campaign is designed to 'get people connected' with the zoo, and the idea is for people to stand in front of the bus shelter posters, get someone to take their pic and then upload it to the website gallery for a chance to have your pic used on a print ad for the zoo. The campaign was only launched at the start of the month and there are already thousands of very funny pics in the gallery...
Definitely one of those ideas that I wish was mine!
Images from Coloribus.
https%3A%2F%2Fwww.deliciousindustries.com%2Fsan-francisco-zoo-critter-quest
Delicious+Industries%3A+San+Francisco+Zoo+-+Critter+Quest
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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.
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