art direction, design + typography
Penguin Group Logo Develpment
It's really interesting seeing the development over the 70 years of such iconic logos, so I’ve put them in chronological order to make it easier to see the changes. Amongst them is the initial Penguin logo created by office junior, Edward Young in 1935 taken from his penguin sketches at London Zoo and the versions created by the legendary Jan Tschihold (Head of Design, 1946-49). Enjoy...
1. Penguin, 1935. 33. Penguin, 1935. 26. Pelican, 1937. 48. Penguin, 1937. 18. Pelican, 1937. 8. Penguin, 1938. 31. Penguin, 1938. 45. King Penguin, 1939. 10. Puffin, 1940. 4. Puffin, 1941.
15. Puffin, 1941. 28. Penguin, 1944. 40. Penguin, 1945. 32. Penguin, 1945. 27. Ptarmigan, 1945. 3. Penguin, 1946. 6. Penguin, 1946. 12. Penguin, 1947. 37. Penguin, 1947. 41. Penguin, 1947.
7. Porpoise, 1948. 9. King Penguin, 1948. 11. Pelican, 1948. 17. Pelican, 1948. 20. Penguin, 1948. 34. King Penguin, 1948. 35. Puffin, 1948. 36. Penguin, 1948. 43. Penguin, 1948. 46. Pelican, 1948.
13. Penguin, 1949. 24. Penguin, 1949. 30. Pelican, 1949. 14. Penguin, 1950. 25. Pelican History of Art, 1953. 22. Puffin, c.1959. 44. Peregrine, 1962. 42. Peacock, c.1963. 21. Penguin Education,1967. 5. Allen Lane, 1967.
39. Puffin, 2003. 2. Puffin, 1968. 19. Kestrel, 1970. 47. Kestrel, 1970. 16. Penguin, c.1987. 23. Allen Lane, 2003. 29. Penguin, 2003. 38. Puffin, 2003.
Logos/Trademarks copyright Penguin Group.
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