art direction, design + typography
From the reference box #69
#69 - Dewhurst Butchers leaflet - 'Make a meal of our price cuts'. I picked up this leaflet at a boot sale for free along with loads of other ephemera that a stall holder was left with at the end of the day!
I love the bright yellow front and how it contrasts with the big red chunk of meat. It's a very functional design - there's loads of information and offers thrown in there but it's easy to read. It's not an amazing design by a long way, but it works, it's interesting and it definitely has a certain charm - I think that's why I like it.
I'm guessing, looking at the prices, that it's from the early 80's when high street butchers were still common and the competition was strong. I don't know why, but I do find it funny that butchers used to put out leaflets.
Dig deep into the reference box here, for more interesting ephemera and vintage design.
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