art direction, design + typography
From the reference box # 57
I don't know the exact date of this set, but I suspect they're from the mid 60's. "UPRAWIAJ SPORT" translates to read, "I DO SPORTS", so I wonder if they're some kind of government campaign encouraging exercise and sports (ironic I know on a matchbox, probably used by a smoker).
Whatever their reason for being, I'm drawn to the simplicity of the single colours and the strength of the shapes created by the bold silhouettes. It's the little things that I really love though, like the visible crop marks in some of the corners.
I'll post the rest of the collection over the next few weeks, meanwhile check out my other posts about matchbook labels:
From the reference box #11
From the reference box #23
From the reference box #39
From the reference box #42
Czech Matchbook Labels
Japanese Match Labels
Matchbook Covers
Mystery Parcel
Saul Bass Designed Matchbooks
Volkswagen Matchbooks
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