art direction, design + typography
Fortune Magazine Covers
I just came across these great cover designs for Fortune magazine on Covenger + Kester and had to find out more...
Fortune magazine was, and still is a business publication founded by Time founder Henry Booth Luce in 1930. Luce's vision was to create a bold new business journal that would stand out from the dull and uninspiring competition (at the time business periodicals and journals were black & white and full of facts & figures). Fortune had a luxury stock, striking photography and illustrations, it was alive with colour and was written by a team of up and coming writers keen to impress.
The covers I'm most drawn to are the ones above, mostly designed by the late Walter Allner - a German born, student of the iconic Bauhaus school, where he studied typography, design and painting under tutors Paul Klee and Wassily Kandinsky among others.
Allner moved to the US in the late 40's and worked as the art director of Fortune from 1962 - 1974, during which time he personally designed 79 of the covers (his signature is on some covers before this date though, so I can only assume that he was commissioned as a freelance artist prior to his employment). His Modernist style and Bauhaus principles helped him transform Fortune into a contemporary and sophisticated publication.
If you want to see more, there's a huge collection of Fortune covers throughout the decades here.
Images copyright Gono.
Via Ffffound!
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