Branding in Arabic

I saw these yesterday on Graphicology, they are photos taken in Dubai of products branded in both English and Arabic. The packaging designs are nothing to write home about, they are just your regular, cheesy supermarket packages, but I find the way some of them have translated their branding into Arabic really interesting. Of course Arabic is a phonetic language and I think the best of these packages are the ones were the branding has been mirrored to reflect this.

There are also some pics of store signage, which are equally as interesting. I really like the look of the Arabic GUCCI with all the dots.

Images copyright Graphicology.
Via Notcot.

Thu 05 Feb 2009

Posted under: Design , Typography , signage



Make Do Style

02 Feb 2009 10:56 AM

Again - how do you do it! The tide one is brilliant.
Of course VWs are super cool too xx


02 Feb 2009 01:55 PM

What do you mean by “Arabic is a phonetic language”? The mirroring is due to the fact that Arabic reads right to left rather than left to right.

Delicious Industries

02 Feb 2009 02:19 PM

Anon - Thanks for pointing that out - that’s why I should copy check my posts - it was meant to say ‘Arabic is a Semitic language’!!

I think Arabic is also a Phonetic language, but I realise that has no bearing on the mirroring of the graphics and branding, and would understandably cause confusion!


03 Mar 2009 09:10 AM

OMG im from DUBAI!! so cool.. to translate what is written in arabic it actually reads out “mountain dew” using arabic letters.. and that is usually what happens here in the names when they translate it.. Btw if you want anymore inside pics of packaging just give me a holler smile

Delicious Industries

03 Mar 2009 07:18 PM

Hi Noella - Thanks for stopping by smile I would love to see more graphic translations of well-known Western brands in Arabic - it’s really interesting, let me know if you find any. Jx

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