An eclectic selection of lettering from mainly American cars, with the exceptions of the DKW Auto Union and the Harrington Cavalier.
The DKW 3-6 Sonderklasse is a rare German beast and from the actual car that racing legend Jim Clark drove in his first race at Crimond June 1956. The 'Cavalier' is from an English Harrington Cavalier Coach.
Rarety aside though, the Hornet lettering has to be my favourite on that lovely 50s rocket-shaped chrome - beautiful!
Throughout his career, Alex Steinweiss (1917 - 2011) was art director at Columbia Records, London, Decca and A & R records. He was the man behind the record cover's very existence - before him records were sold in plain wrappers, no branding, no design, no marketing.
“I got this idea that the way they were selling these albums was ridiculous. The covers were just big brown, tan or green paper. I said: “Who the hell’s going to buy this stuff? There’s no push to it. There’s no attractiveness. There’s no sales appeal.” So I told them I’d like to start designing covers.”
Art & Artists have written a really interesting 6-part biography illustrated with a massive collection of cover designs spanning his extensive career. Check it out here.
#140 - A rather gorgeous 1960s Bosch spark plug brochure - 'Bosch takes you from start to finish'.
This 16pp brochure highlights the advantages of Bosch spark plugs and backs it up with examples of motorsport success from Grand Prix winning vehicles to land speed records.
There are some amazing illustrations throughout, but some very questionable typesetting with an abundance of hyphens.
I love finding little notes on ephemera that tell you something extra about the item and this brochure has a whole host of figures and calculations on the back cover which seem to refer to a vehicles mileage & maintenance - length (in time) of journeys taken, mileage covered, dates and quantities of oil added and mileage at service points. It was clearly kept either in the car or close by used as a constant reference. Wish I knew what car it related to.
There's loads more ephemera and vintage packaging tucked away in our reference box, have a look and see what you can find.
Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.