art direction, design + typography
Own Label: Sainsbury's Design Studio
This era of Sainsbury's packaging has always been a good source of inspiration for designers - it's modernist style, simple graphics and bright colours are a winning combination. "Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen."
Images copyright Fuel Design & Publishing.
Via CR Blog.
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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.
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