art direction, design + typography
From the reference box #32
From the reference box #32 - a Shell 'Signs of Welcome' tag. I'm not sure where these tags would have been found; maybe in hotels or at service stations, but I'm guessing it originated in the UK during the 60's.
It gives a list of European countries selling Shell Gasoline & Motor Oil and provides the brand name in each of those regions, "many miles from home, you will never be far from a Shell Service Station".
I like it for the little car graphic and the lovely big, rounded corners!
Check out more Reference Box items here.
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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.
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