art direction, design + typography
From the reference box # 67
#67 - His Master's Voice Gramophone record. This is a late 30's/early 40's recording of Tchaikovsky's Romeo and Juliet (part 3 &4) composed and conducted by Serge Koussevitzky and played by theThe Boston Symphony Orchestra which first premiered in 1938.
I didn't know much about gramophone records at all, but thanks to Earl Okin's informative site, I've discovered that the red label on this record gives an indication of the quality of the record and the artist. The best artists/most expensive records of the time had red labels, the next level down had black labels and the cheapest records had brown or plum labels. You can also see that, 'The Grampaphone Co Ltd.' (the original name before they bought the rights to the iconic Nipper and 'His Master's Voice' trademark) was still printed at the bottom of the labels along with the recording angel trademark, which was still used and preferred in some countries as the main graphic.
I bought this record for one reason only and that is the quality of the print. It's only 2 colour, but has such a gorgeous feel. You can see the indentation left from the press, the colour is really vibrant and there's a bit of overprint in areas - everything I love about real print. The logos and graphics look really good in two colour against the natural colour stock too. I especially like the '£' and record graphics.
See more from the reference box here.
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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.
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