A visually stimulating business text book, designed using colour-coding, large images, info graphics and diagrams to be engaging and user-friendly.
"This state-of-the-art textbook sets a new standard in clarity of exposition and elegance of design. Bristling with concepts and diagrams, insights and examples, critical reflections and study activities, it will be both a joy to use and a source of continuing inspiration for teachers and students alike. If only more business books were such a delight to read!" Dr Jules Goddard, Fellow, Centre for Management Development, London Business School, UK
"At last! A different kind of textbook – lively and energetic, modern, fun to read, full of practical examples and colourful. It breaks the mould. With content and well-researched materials, this book will be of great value to all who read and learn from it." Gay Haskins, former Dean of Executive Education, SaId Business School, University of Oxford, UK