Palgrave Macmillan Publishing

A visually stimulating business text book, designed using colour-coding, large images, info graphics and diagrams to be engaging and user-friendly.

"The case study guides are especially good with excellent quantitative and qualitative analyses that really help bring out the key insights from the case. However, it is not only the content of the book that sets it apart. Its design also makes it engaging, interesting, readable and accessible. As we say in the U.S., Alex and Terry have hit a home run!" Professor Jay Klompmaker, Kenan-Flagler Business School, University of North Carolina, US

"The book is really interesting with nice design and easy to understand. The case studies are brilliant and it will be really useful for student in Management field. MUST read to upgrade your knowledge!" Neeranuj, Amazon Review

"It's not often that you find a business book that is brought alive quite so vividly with business case studies and beautiful images. I find it really enjoyable with a structure than means that I can easily pick it up time and time again and dip in exactly where I need to. It's a quality product." Tracey Clare, Amazon Review

"A very well designed book, with very rich content, great analysis and case studies. Is full of examples, making the theory very easy to understand." SJ Rey, Amazon Review

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