art direction, design + typography
Walter Allner: Modern Packaging
I thought these covers for Modern Packaging seemed familiar and then I discovered they were designed by Walter Allner, the art director of Fortune magazine 1962 - 1974.
I love the Fortune covers, and these are equally as fabulous with their big blocks of colour, strong use of black and the simplified graphic illustrations.
The Modern Packaging covers above range from 1955 - 1963 so there must have been some overlap when Allner was working at Fortune magazine and still creating the Modern Packaging covers. His motto was, "Raise the aesthetic standard - the public is more perceptive than you think".
These covers are part of the Rochester Institute of Technology's (RIT) Walter Allner collection donated by the man himself. The RIT have a great online Graphic Design Archive (GDA) showcasing and preserving "the work of significant American graphic designers active from the 1920s to the 1950s", including Saul Bass, Alvin Lustig and Paul Rand.
Via Aqua Velvet.
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