Vintage bread wrappers

Who would have guessed that bread packaging could be so great?!

Bread used to be packaged in a waxed paper and sealed at either end with a sticker (in fact in the UK some brands still use the waxed paper, but heat sealed with a glue at the ends instead of with stickers).

These fine examples are waxed, bread wrappers from the 40's & 50's. I think the Victory Vitality Bread is my favourite because if it's simplicity, although the Skylark is giving it a run for it's money (it's that little chef hat on the skylark graphic!).

Se more of the collection here.

Via the How to be a Retronaut.


Kickcan and Conkers

07 Jul 2011 09:57 PM

These are great! And I think you’ve picked the nicest ones to show here smile

Delicious Industries

07 Jul 2011 01:14 PM


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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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