art direction, design + typography
Paul Rand: A Tribute
How good was Paul Rand! This tribute is a nice little reminder of his work and his design philosophy. If this has got you yearning to see more check out the Paul Rand website which is packed full of all his work; identities, advertising, posters and books etc... as well as an extensive biography, lots of interviews and articles and some of his best quotes/philosophies;
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations".
For those of you stateside, you lucky people are going to have the opportunity to see this iconic design in the flesh at the 'Paul Rand: Modernist Design in Context' exhibition, October 16 - December 13 2008, in the Center for Art, Design and Visual Culture at the University of Maryland Baltimore County. The exhibition curator is Franc Nunoo-Quarcoo, author of 'Paul Rand: Modernist Design' and Professor & Chair of Visual Arts at UMBC. Somebody please bring it to the UK, pretty please!!
I couldn't let this post go, without posting some of his amazing work...
Tribute created by J Neeley, found on Rubbishcorp.
Images copyright Paul Rand.
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