art direction, design + typography
From the reference box # 93
#93 - Vintage IGARD Lens packaging. I love combination of the large red 'Z' and the dark olive green on this packaging. I think it's from the late 50's/early 60's.
IGARD was a division of COIL (Combined Optical Industries Ltd.), manufacturers of low vision products established in 1936 by Arthur Kingston and still in existence. Throughout the 40's and 50's they were world leaders in plastic lenses, "The company pioneered techniques in the precision moulding of plastic optics using injection and compression moulding".
The light-weight, shatterproof plastic created by COIL was the result of UK developments in acrylic (polymethyl-methacrylate) for aircraft windshields before and during WWII.
See more fabulous items in our reference box here.
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