art direction, design + typography
From the reference box #27
Two great beermats for two great British products; Bass Brewery and Smiths Potato Crisps.
Smiths Potato Crisps Company Ltd was a family business, formed in 1920 to bring crisps to the British masses. Mrs Smith washed, cut and fried the potatoes in the couple's North London garage. Frank Smith packaged them in greaseproof paper bags, added a twist of salt to flavour and then sold them from his pony and trap around London.
It's rumoured that during World War II, the women packing the blue sachets of salt in the crisps would sometimes pack little pieces of paper with their names and addresses on to draw the attention of any lonely soldiers!
Bass Brewery
The Bass & Co Brewery was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent, UK - a town that became so popular with breweries over the years, that it is now known as a 'brewing town'. Bass was also one of the original FT 30 companies on the London Stock Exchange when the listing was established in 1935!
Not many people know that the Bass Red Triangle is one of the world's oldest logos and was the first trademark to be registered in Britain. The 1875 Trademarks Registration Act came into effect on 1 January 1876 and that New Year's Eve, a Bass employee waited overnight outside the registrar's office, in order to be the first to register a trademark the next morning. Bass actually got the first two registrations; the first was for the Bass Red Triangle (for their pale ale) and the second for the Bass Red Diamond (for their strong ale).
#27 - Bass and Smiths Potato Crisp beermats
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