From the reference box #140

#140 - A rather gorgeous 1960s Bosch spark plug brochure - 'Bosch takes you from start to finish'.

This 16pp brochure highlights the advantages of Bosch spark plugs and backs it up with examples of motorsport success from Grand Prix winning vehicles to land speed records.

There are some amazing illustrations throughout, but some very questionable typesetting with an abundance of hyphens.

I love finding little notes on ephemera that tell you something extra about the item and this brochure has a whole host of figures and calculations on the back cover which seem to refer to a vehicles mileage & maintenance - length (in time) of journeys taken, mileage covered, dates and quantities of oil added and mileage at service points. It was clearly kept either in the car or close by used as a constant reference. Wish I knew what car it related to.

There's loads more ephemera and vintage packaging tucked away in our reference box, have a look and see what you can find.

Tue 03 Sep 2013

Posted under: Design , Ephemera , Reference box

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