Alex Steinweiss

Throughout his career, Alex Steinweiss (1917 - 2011) was art director at Columbia Records, London, Decca and A & R records. He was the man behind the record cover's very existence - before him records were sold in plain wrappers, no branding, no design, no marketing.

“I got this idea that the way they were selling these albums was ridiculous. The covers were just big brown, tan or green paper. I said: “Who the hell’s going to buy this stuff? There’s no push to it. There’s no attractiveness. There’s no sales appeal.” So I told them I’d like to start designing covers.”

Art & Artists have written a really interesting 6-part biography illustrated with a massive collection of cover designs spanning his extensive career. Check it out here.

Via Pretty Clever. Images from Art & Artists.

Mon 16 Sep 2013

Posted under: Design , Inspiration , Packaging

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Welcome to the Delicious Industries blog. We're an independent design studio based in Brighton, UK and this is our scrapbook packed full of design, illustration, photography & typography inspiration. Check out our work here.

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